COMMITMENT TO YOUR PRIVACY
This site is owned and operated by ZooBlu.com Your privacy on the
Internet is of the utmost importance to us. At ZooBlu.com, we want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel
you should fully understand the terms and conditions surrounding the
capture and use of that information. This privacy statement discloses
what information we gather and how we use it.
Definition of the Information ZooBlu.com gathers and keeps track of.
ZooBlu.com gathers two types of information about users:
1. Information that
users provide through optional, voluntary submissions. These are
voluntary submissions to receive our electronic newsletters, to
participate in our message boards or forums, to email a friend, and
from participation in polls and surveys:
2. Information
ZooBlu.com gathers through aggregated tracking information derived
mainly by tallying page views throughout our sites. This information
allows us to better tailor our content to readers' needs and to help
our advertisers and sponsors better understand the demographics of our
audience. Because ZooBlu.com derives its revenue mainly from
sponsorships and advertising, providing such aggregated demographic
data is essential to keeping our service free to users. Under no
circumstances does ZooBlu.com divulge any information about an
individual user to a third party.
ZooBlu.com Gathers User Information In The Following Processes:
Optional Voluntary Information
We offer the following free services, which require some type of
voluntary submission of personal information by users:
1. Electronic newsletters (Dispatches)
We will offer a free electronic newsletter to users. ZooBlu.com
gathers the email addresses of users who voluntarily subscribe. Users
may remove themselves from this mailing list by following the link
provided in every newsletter that points users to the subscription
management page. Users can also subscribe to the newsletters at the
time of registration.
2. Message boards/forums
Users of the site's Message Boards and Forums must register separately
for these services (both are free of charge) in order to post messages,
although they needn't register to visit the site. During registration
the user is required to supply a username, password, and email address.
3. "E-mail this to a friend" Service
Our site users can choose to electronically forward a link, page, or
documents to someone else by clicking "e-mail this to a friend". The
user must provide their email address, as well as that of the
recipient. This information is used only in the case of transmission
errors and, of course, to let the recipient know who sent the email.
The information is not used for any other purpose.
4. Polling
We may offer interactive polls to users so they can easily share their
opinions with other users and see what our audience thinks about
important issues. Opinions or other responses to polls are aggregated
and are not identifiable to any particular user. ZooBlu.com may use
a system to "tag" users after they have voted, so they can vote only
once on a particular question. This tag is not correlated with
information about individual users.
5. Surveys
ZooBlu.com may occasionally conduct user surveys to better target
our content to our audience. We sometimes share the aggregated
demographic information in these surveys with our sponsors, advertisers
and partners. We never share any of this information about specific
individuals with any third party.
CHILDREN
Consistent with the Federal Children's Online Privacy Protection Act of
1998 (COPPA), we will never knowingly request personally identifiable
information from anyone under the age of 13 without requesting parental
consent.
USAGE
TRACKING
ZooBlu.com tracks user traffic patterns throughout all of our
sites. However, we do not correlate this information with data about
individual users. ZooBlu.com does break down overall usage
statistics according to a user's domain name, browser type, and MIME
type by reading this information from the browser string (information
contained in every user's browser).
ZooBlu.com sometimes tracks and catalogs the search terms that
users enter in our Search function, but this tracking is never
associated with individual users. We use tracking information to
determine which areas of our sites users like and don't like based on
traffic to those areas. We do not track what individual users read, but
rather how well each page performs overall. This helps us continue to
build a better service for you.
COOKIES
We may place a text file called a "cookie" in the browser files of your
computer. The cookie itself does not contain Personal Information
although it will enable us to relate your use of this site to
information that you have specifically and knowingly provided. But the
only personal information a cookie can contain is information you
supply yourself. A cookie can't read data off your hard disk or read
cookie files created by other sites. ZooBlu.com uses cookies to
track user traffic patterns (as described above). Our advertising
system delivers a one-time cookie to better track ad impressions and
click rates.
You can refuse cookies by turning them off in your browser. If you've
set your browser to warn you before accepting cookies, you will receive
the warning message with each cookie. You do not need to have cookies
turned on to use this site. However, you do need cookies to participate
actively in message boards, forums, polling and surveys.
USE OF
INFORMATION
ZooBlu.com uses any information voluntarily given by our users to
enhance their experience in our network of sites, whether to provide
interactive or personalized elements on the sites or to better prepare
future content based on the interests of our users.
As stated above, we use information that users voluntarily provide in
order to send out electronic newsletters and to enable users to
participate in polls, surveys, message boards, and forums. We send out
newsletters to subscribers on a regular schedule (depending on the
newsletter), and occasionally send out special editions when we think
subscribers might be particularly interested in something we are
doing. ZooBlu.com never shares newsletter mailing lists
with any third parties, including advertisers, sponsors or partners.
When we use tracking information to determine which areas of our sites
users like and don't like based on traffic to those areas. We do not
track what individual users read, but rather how well each page
performs overall. This helps us continue to build a better service for
you. We track search terms entered in Search function as one of many
measures of what interests our users. But we don't track which terms a
particular user enters.
ZooBlu.com creates aggregate reports on user demographics and
traffic patterns for advertisers, sponsors and partners. This allows
our advertisers to advertise more effectively, and allows our users to
receive advertisements that are pertinent to their needs. Because we
don't track the usage patterns of individual users, an advertiser or
sponsor will never know that a specific user clicked their ad. We will
not disclose any information about any individual user except to comply
with applicable law or valid legal process or to protect the personal
safety of our users or the public.
SHARING
OF THE INFORMATION
ZooBlu.com uses the above-described information to tailor our
content to suit your needs and help our advertisers better understand
our audience's demographics. This is essential to keeping our service
free. We will not share information about individual users with any
third party, except to comply with applicable law or valid legal
process or to protect the personal safety of our users or the public.
SECURITY
ZooBlu.com operates secure data networks protected by industry
standard firewall and password protection systems. Our security and
privacy policies are periodically reviewed and enhanced as necessary
and only authorized individuals have access to the information provided
by our customers.
OPT-OUT
POLICY
We give users options wherever necessary and practical. Such choices
include:
1. Opting not to
register to receive our electronic newsletters.
2. Opting not to
participate in certain interactive areas, which completely alleviates
the need to gather any personally identifiable information from our
users
YOUR
CONSENT
By using this site, you consent to the collection and use of this
information by ZooBlu.com. If we decide to change our privacy
policy, we will post those changes on this page so that you are always
aware of what information we collect, how we use it, and under what
circumstances we disclose it.
Last Revision: 23rd February 2010 1:33pm (EST)
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